Wednesday 9 October 2013

Magazine Analysis: Elle Fashion Magazine..

Elle Fashion Magazine...


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Target Audience: The target audience for this magazine is mainly women aged 18-28, its aimed at older teenagers to people in their late 20's because it is a higher priced magazine making it less appealing to a younger audience like 13-16 year olds as they are normally students and would not have enough money to spend on this high end priced magazine. Elle could also be more appealing to the teenagers and early 20 year olds because of the recent upcoming and popular singers and actresses they use in their magazine for interviews, people of an older age that see Elle might not necessarily know most people they use in their magazines, making it less appealing to older people.The magazine is also aimed at women mainly, as it is a fashion magazine, advertising womens latest fashionable clothes, it also includes powerful women in the issue and iconic role models of women, hair and make up tips also making it aimed at a female target audience as opposed to men.

Masthead: The masthead 'Elle' is all in capitals, its bold and simple but however, is eye catching to the customers as it is a bright yellow coloured masthead on a dark background making it stand out more and attract attention. The masthead is also placed behind the main images head showing that it is a well known, popular magazine as you can still tell what magazine it is and what its called even though one of the letters are blocked out. As well as being on the front cover of the magazine, the 'Elle' masthead is also used under the photos of the people inside the magazine too, showing that it is constantly in the customers face, advertising 'Elle' wherever they can.

Main image: The main image inside and on the front cover of the magazine is of the famous singer, Nicki Minaj. The front cover for Elle has made Nicki Minaj look sexualised as she is posing in a sexualised way, locking directly at the camera, making full eye contact into the eyes of the customer. Its also made to look sexualised as you can see her whole body not just her face, making it more obvious and sexual looking. As well as pulling a sexualised look they have made her look more natural with less make up and made her more exposed. She is wearing an unzipped tight top which shows off her body more making it look sexualised and attention grabbing from people that see it, the unzipped top links with her interview in the magazine as it says 'Nicki Minaj unzipped' they have used the title of her interview in the magazine as the inspiration to how she looks and is dressed, they've made her look unzipped, open and revealed which is how she would feel and seem in her interview with Elle. Although it has links to the main cover line on the front cover, they have still made her look attractive and eye cathching to get attention they want from customers to buy it.

Cover lines: The cover lines on the front cover of Elle are distributed around the main image of Nicki Minaj, so that they don't detract from her as the main element on the magazine, the cover lines don't run over her image making it look more exposed and on its own, bold and eye catching in the middle. The cover lines don't have a lot of colour change on the front of the magazine, they stick to basic yellow and white colours, yellow and white are not associated with either men or women specifically so the magazine is not made to look girly in pinks or for boys in more masculine colours like blue. What the cover lines actually say relates to the target audience, as they say 'The 10 most powerful women', 'Flawless skin, sexy make up!' and 'Prettiest hair'.. the cover lines suggest that the magazine is mainly aimed at women as it mentions make up, pretty hair and powerful women, all things that would normally be of more interest to women then men.

Price: The price of Elle magazine in the UK is around £4.99. The magazine being this expensive shows that it is a high end fashion magazine that would be suited to a wealthier and slightly older target audience, it is more likely to be bought by people with a higher socio-economic status in the A, B and C categories, students wouldn't buy this magazine as it is more expensive to people with their amount of income.

Rule of thirds: This magazine does stick to the rule of thirds a lot as it has the cover lines and main cover lines either side of the main image in the middle. So if it was split in 3 vertically and horizontally then the rule would apply.

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